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Best Sales Books

Looking for good sales books to start with? Below you’ll find a curated list of the best sales books that will help you master the art and science of sales.

Whether you’re a sales professional, an entrepreneur or leader of a team, you’ll enjoy this list of the best sales books of all-time.

The 10 Best Sales Books of All Time

1. SPIN Selling: Situation Problem Implication Need-payoff by Neil Rackham

Print | Audiobook | eBook


Synopsis:  What makes success in major sales? How do some salespeople consistently outsell their competition? Why do techniques like closing work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? Now you can find answers to all these questions with the SPIN strategy.

2. To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink

Print | Audiobook | eBook

Synopsis: To Sell Is Human offers a fresh look at the art and science of selling. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.

3. Zig Ziglar’s Secrets of Closing the Sale by Zig Ziglar

Print | Audiobook

Synopsis: Doctors, housewives, ministers, parents, teachers … everyone has to “sell” their ideas and themselves to be successful. This new guide by America’s #1 professional in the art of persuasion focuses on the most essential part of the sale—how to make them say “Yes, I will!” Zig Ziglar lets you in on the secrets of his own sure-fire, tested methods.

4. The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon, Brent Adamson

Print | Audiobook | eBook

Synopsis: Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.

5. The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible by Brian Tracy

Print | Audiobook | eBook

Synopsis: The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.

6. Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer

Print | Audiobook | eBook

Synopsis: The author is obviously enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes and takeaway sound bites, examples of typical whines from salespeople (e.g., “the client said they spent their whole budget”) paired with a positive response (e.g., “Decision makers make the budget.

7. Ultimate Sales Machine by Chet Holmes

Print | Audiobook | eBook

Synopsis: Chet Holmes has been called “one of the top 20 change experts in the country.” He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.

8. Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff

Print | Audiobook | eBook

Synopsis: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million–and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

9. The Greatest Salesman in the World by Og Mandino

Print | Audiobook | eBook

Synopsis: The Greatest Salesman in the World is a book that serves as a guide to a philosophy of salesmanship, and success, telling the story of Hafid, a poor camel boy who achieves a life of abundance. If Mandino’s suggested reading structure is followed, it would take about 10 months to read the book.

10. Influence: The Psychology of Persuasion by Robert B. Cialdini

Print | Audiobook | eBook

Synopsis: Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

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