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more choice is worse

Buridan’s Ass: Why More Is Less (and What to Do About It)

Imagine a happy, bubbly donkey strolling down an open, rich field. After a few minutes of walking, the donkey finds itself standing in-between two identical, delicious bundles of hay—one on the left, the other on the right. Unfortunately, the poor donkey can’t figure out a good reason to

  • Mayo Oshin
Mayo Oshin Nov 12, 2018 • 5 min read
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